#Guccigram – An Instagram Art Initiative

#Guccigram – An Invite To Instagrammers

Yesterday, when me and my family were watching traditionally Crete dance, I noticed that almost everyone where holding a smartphone, ready to capture the jumping made by the 80-year old dancer. Beside working as a great camera capturing epic moments, smartphones are a great tool for collecting apps used for searching for inspiration and information. In october 2015, Gucci announced #Guccigram, an online art initiative where talents were given free rein to riff on the geraniums of #GGBlooms and graphic lines and patterns of #GGCaleido. The resulting portfolio is provocative, entertaining and beautiful. Almost everybody has a Instagram account, and miillions of people around the world are spending a vast amount of time facedown, scrolling down in the pictorial and creative world of Instagram. Selfies, arts, outfit ideas, morning coffee, floral arrangement, the latest crush are just a few things being posted everyday, by milliions. Working as a connecting channel with each other, Alessandro Michele  – Gucci´s head designer is a also a huge fan of Instagram, therefore, the choice of channel to exhibit the #Guccigram art initivative was easy. Instagram rules. Yes?
“#GucciGram is a starting point to tell different stories, which are all united by a great freedom,” said Michele. “Today creativity is often born and finds its voice in digital media, a vital source of visual culture.”
In this post  I´ve picked my favorites among the submissions of crafted pieces inspired by the house´s prints, and for the full selection, please visit the site of Gucci. What I like most about this project? It has a never-ending deadline. Even though the submission is over, people are still posting art with #Guccigram on Instagram. Well, creativity has no limit, right?
Merih Thea

"Details is what separates good from great." Merih is founder and editor-in-chief of Getstyled.net. She is also digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @thedigitalstar & Twitter @the_digitalstar. Love & Cheers!

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