With two of his beloved muses, Kendall Jenner and Jourdan Dunn, Balmain´s designer Olivier Rousteing announced the collaboration with the swedish fashion house H&M at Billboard Music Award in Las Vegas (17th May 2015).
Kendall and Jourdan arrived wearing pieces from the collection.
“I want to talk to my generation − this is my main aim as a designer,” Rousteing said the morning after his announcement. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody,” Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations, added. “With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise.”
The collection – which includes menswear as well as womenswear – will land in stores 5th November 2015.
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