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REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO

Captured: Rebecca & Alana at the Rebecca Minkoff Fall 2016 parade at the streets of New York
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Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW FALL 2016

Rebecca Minkoff NYFW Fall 2016 Look 1

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 2

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 3

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 4

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 5

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 6

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 7

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 8

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 9

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 10

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 11

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016Look 12

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 13

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 14

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 15

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 16

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 17

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Fall 2016 Look 18

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 19

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkof NYFW Fall 2016 Look 20

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 21

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 22

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 23

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 24

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 27

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 226

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Rebecca Minkoff NYFW Fall 2016 Look 25

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Captured: Rebecca & Alana at the Rebecca Minkoff Fall 2016 parade at the streets of New York
REBECCA MINKOFF TAKES HER RUNWAY TO THE STREETS OF SOHO
Rebecca Minkoff NYFW Fall 2016

Captured: Rebecca & Alana at the Rebecca Minkoff Fall 2016 parade at the streets of New York

Source: Highlights from Rebecca Minkoff Fall 2016 collection parade across NYC´s Greene Street, outside the brand´s flagship store.
Rebecca Minkoff’s love affair with New York City, her consumer, technology, and bringing awareness to a cause continued with her groundbreaking Fall 2016 #RunwayToRetail show.

From the streets of SoHo

On Saturday, September 10th at noon, Rebecca Minkoff was the first designer to ever host an outdoor seated runway show on the streets of SoHo, on Greene Street in between Prince and Spring Streets, in front of her New York flagship store. Folk rock girl duo, Beau, gave a live performance as models walked down the cobble stone street that was their runway.
“After the success of last season’s See Buy Wear show, we decided to continue evolving the ways we can give our customer access to our product with immediacy. We elevated the experience for her and literally took our show to the streets with Runway to Retail. Our goal was really to strip away the stigma of the industry and give our consumers the ability to come and watch in person or see it live in VR 360. We’ve been breaking the rules our customer, and she likes it,” – Rebecca Minkoff, Creative Director and Co-Founder.
 

Influencers taking over the catwalk

Along with models, powerful influencers such as Arielle Charnas of Something Navy, Chriselle Lim of The Chriselle Factor, Gala Gonzalez of Amlul, Shea Marie of Peace Love Shea and Caroline Vreeland walked the runway. The SoHo flagship store doors were immediately opened, and guests and consumers were given the chance to shop the collection and meet the influencers and Rebecca, following the runway show.
  Captured: Arielle Charnas, Chrissele Lim and Gala Gonzales walking down the Rebecca Minkoff RTW 2016 Catwalk Show
  Captured: Caroline Vreeland, Shea Marie, Alana Arrington & Rebecca Minkoff

"Love is Love"

Wanting to bring awareness to a cause she deeply believes in, Rebecca partnered with Ann Lewis, otherwise known as the celebrated street artist gilf!, to paint inspirational words on the back of her signature leather jacket for the finale walk. The finale walk was an homage to recent world events. These pieces will then be auctioned off with proceeds going to NOT ON OUR WATCH, a charity that has accomplished admirable humanitarian work. To give her consumer a truly immersive experience in her Spring 2017 Fashion Show, Rebecca Minkoff partnered with Ripple to offer customers a one of a kind Live 360 Virtual Reality view of the show. This was the first time any brand has debuted a new collection live in this way. Consumers were able to experience the show for themselves - giving the viewer a true presence in the space and the ability to directly shop for looks in real time. An additional virtual experience Rebecca Minkoff provided was powered by Zeekit, an online experience that allows anyone to upload a picture of themselves and visually ‘try on’ a look with proper sizing fidelity. Customers can now go to Rebecca Minkoff.com, virtually try on a look that just walked the runway and purchase it. Love & Cheers!
Merih Thea

"Details is what separates good from great." Merih is founder and editor-in-chief of Getstyled.net. She is also digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @thedigitalstar & Twitter @the_digitalstar. Love & Cheers!

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